Best Marketing Agencies for Roofers: An Honest Review
Roofing is one of the most competitive industries in digital marketing. Average job values of $8,000-$15,000 mean everyone wants a piece of the action, and the agencies chasing your retainer know it. Google Ads CPCs for roofing keywords hit $15-$50 per click in most markets. A single bad month with the wrong agency burns through thousands.
We reviewed eight agencies that work with roofing companies. Some specialize exclusively in roofers. Others handle broader home services but have meaningful roofing experience. We looked at pricing, specialties, contract terms, and what actual clients say about working with them.
Full disclosure: We're one of the agencies on this list (Zio Advertising). We've tried to give every agency a fair assessment. If someone else is a better fit for your company, that's useful information. We'd rather you make the right choice than sign with us and leave in three months.
Key Takeaways
- ✓Best for roofing-only focus: Roofer Marketers and Roofing Sites by Jewell do nothing but roofing. If you want an agency that speaks your language and knows the difference between a tear-off and overlay, they're purpose-built for you.
- ✓Best all-around home services agency with roofing chops: Hook Agency. Started in roofing, expanded from there. Strong content marketing and SEO work. Good fit if you want a broader digital strategy beyond just ads.
- ✓Best for enterprise roofers ($3M+ revenue): Scorpion or WebFX. Big teams, deep resources, full-service platforms. They can handle the volume and complexity of multi-location operations.
- ✓Best for small-mid roofers wanting exclusive leads: Zio Advertising. We focus on Google Ads + SEO for roofers doing $500K-$3M who want transparent reporting and month-to-month terms.
- ✓The math that matters: A roofing lead at $100 that closes at 25% means $400 per customer. On an $8,000 job, that's a 20:1 return. On a $15,000 job, it's 37:1. The agency fee is noise compared to getting the lead quality right.
Quick Comparison: Roofing Marketing Agencies
| Agency | Best For | Starting Price | Specialties | Contract |
|---|---|---|---|---|
| Roofer Marketers | Roofing-only focus | $1,500+/mo | SEO, PPC, web design | Month-to-month |
| Roofing Sites by Jewell | Roofing websites + SEO | $500+/mo | Web design, local SEO | Varies |
| Hook Agency | Content + SEO for roofers | $2,000+/mo | Content marketing, SEO | 6-month typical |
| GorillaDesk | Software + marketing combo | $49+/mo (software) | CRM, scheduling, reviews | Monthly subscription |
| Thrive Internet Marketing | Full-service digital | $1,500+/mo | PPC, SEO, social, web | Month-to-month |
| WebFX | Enterprise, data-driven | $2,500+/mo | SEO, PPC, analytics | Varies |
| Zio Advertising | Exclusive leads, Google Ads + SEO | $1,500+/mo | Google Ads, SEO, lead gen sites | Month-to-month |
| Scorpion | Enterprise, multi-location | $3,000+/mo | Full platform, lead mgmt | 12-month typical |
Pricing is approximate and based on publicly available information. Does not include ad spend.
Agency Profiles: The Full Breakdown
We looked at what each agency actually does for roofing companies, what they charge, and where they fall short. No agency is perfect. Here's the honest picture.
Roofer Marketers
USA • Roofing-Only Agency
One of the few agencies built from the ground up for roofing contractors. They understand the seasonal nature of roofing, storm damage marketing, and the difference between residential reroof leads and commercial flat roof projects. Their team speaks roofing, which saves you the onboarding headache of educating a generalist agency.
Roofing companies wanting an agency that only does roofing
SEO, Google Ads, roofing websites
$1,500+/month
Roofing-exclusive focus
- • Deep roofing industry knowledge
- • Understands storm chasing and insurance restoration
- • Roofing-specific keyword strategies
- • Websites built for roofer conversion patterns
- • Smaller team limits scalability
- • May serve competitors in your market
- • Limited service breadth beyond core digital
- • Less name recognition than larger agencies
Roofing Sites by Jewell
USA • Roofing Web Design Focus
Focused heavily on building websites specifically for roofing contractors. Their sites tend to be clean, fast, and conversion-oriented with prominent phone numbers, before/after galleries, and financing CTAs. A good option if your biggest problem is your website, not necessarily your ads or SEO.
Roofers who need a professional website first
Web design, local SEO, branding
$500+/month
Roofing-specific website design
- • Affordable entry point for smaller roofers
- • Clean, conversion-focused web design
- • Understands roofing-specific trust signals
- • Good for companies just getting online
- • Website-first focus, less PPC depth
- • Limited Google Ads management expertise
- • May not scale with aggressive growth goals
- • Fewer advanced SEO capabilities
Hook Agency
Minneapolis, MN • Founded 2017
Hook Agency started with roofing clients and expanded into broader home services. They're known for strong content marketing and SEO. Their blog and YouTube presence in the roofing marketing space is substantial. Good fit for roofers who want to build long-term organic visibility through content, not just run ads.
Roofers investing in SEO and content
Content marketing, SEO, web design
$2,000+/month
Roofing content, SEO authority
- • Strong SEO and content marketing track record
- • Roofing-specific case studies and results
- • Good web design for conversions
- • Active thought leadership in roofing marketing
- • Higher price point than roofing-only shops
- • SEO results take time (3-6 months minimum)
- • Serves multiple home services trades now
- • May require 6-month commitment
GorillaDesk
USA • Field Service Software
Not a traditional agency. GorillaDesk is field service software with built-in marketing features: automated review requests, customer follow-ups, and online booking. For roofers already paying for CRM and scheduling, this handles the operational marketing side. Pairs well with a dedicated agency handling ads and SEO.
Roofers wanting CRM + basic marketing in one tool
CRM, scheduling, automated reviews
$49+/month (software)
Field service management
- • Affordable monthly subscription
- • Automates review collection post-job
- • CRM keeps leads organized
- • Online booking reduces phone tag
- • Not a marketing agency, it's software
- • No Google Ads or SEO management
- • Won't generate new leads on its own
- • You still need an agency or in-house marketer
Thrive Internet Marketing
Arlington, TX • Founded 2005
A large full-service agency with a dedicated home services vertical including roofing. They offer everything: PPC, SEO, social media, web design, and reputation management. Their size means depth of resources, but your roofing account competes for attention alongside hundreds of other clients across industries.
Roofers wanting full-service under one roof
PPC, SEO, social, web design, reputation
$1,500+/month
Breadth of services, WordPress expertise
- • Full-service offering, one vendor for everything
- • Large team with specialized departments
- • Month-to-month contracts available
- • Strong reputation management capabilities
- • Not roofing-exclusive, diluted focus
- • Account management varies by team assigned
- • Can feel impersonal at larger scale
- • Upselling across service lines
WebFX
Harrisburg, PA • Founded 1996
One of the largest digital marketing agencies in the US with a proprietary data platform (MarketingCloudFX). They work with roofing companies as part of their home services vertical. The data and analytics capabilities are impressive. The question is whether your $2,500/month retainer gets enough senior attention in a shop that handles enterprise brands.
Larger roofing companies, multi-location
SEO, PPC, analytics, data-driven marketing
$2,500+/month
Data analytics, scale, MarketingCloudFX
- • Proprietary analytics platform
- • 500+ team members, deep expertise
- • Proven track record, thousands of clients
- • Detailed ROI reporting
- • Not roofing-specific, very broad client base
- • Smaller accounts may get junior staff
- • Higher price point for comparable services
- • Template-driven approach at lower tiers
Zio Advertising
Remote • Founded 2024
That's us. We work with roofing companies that want exclusive leads through Google Ads and SEO. We don't do social media management or print design. Our focus is getting your phone to ring with homeowners who are actively searching for a roofer in your service area. Month-to-month, transparent reporting, and you own everything we build.
Roofers doing $500K-$3M wanting exclusive leads
$1,500/month
Transparent pricing, no contracts, exclusive leads
- • Month-to-month, no lock-in contracts
- • You own your ad accounts and website
- • Direct access to senior strategists
- • Focused on leads and revenue, not vanity metrics
- • Smaller team, limited capacity
- • Newer agency (founded 2024)
- • No social media management
- • Not ideal for enterprise or franchise operations
Full disclosure: We wrote this article. We've listed our weaknesses alongside our strengths. Check out the competition.
Scorpion
Valencia, CA • Founded 2001
One of the biggest names in home services marketing. Scorpion offers a full-service platform with website, SEO, PPC, lead management, and reputation management baked in. They work with major roofing companies and franchises. The platform is polished. The price reflects it. Best suited for established roofing operations with significant budgets who want everything centralized.
Enterprise roofers, $3M+ revenue, franchises
Full platform, lead management, scale
$3,000+/month
Integrated platform, enterprise clients
- • All-in-one platform, deeply integrated
- • Strong lead management and tracking
- • Established reputation in home services
- • Can handle multi-location operations
- • Expensive, especially for smaller roofers
- • Long-term contracts are standard
- • You may not own your website or content
- • Not roofing-exclusive, serves many verticals
What Roofing Companies Actually Need from Marketing
Roofing marketing isn't the same as marketing for a restaurant or a law firm. Your business has specific challenges that require specific solutions. Any agency you hire should understand these:
Storm Damage Marketing
When a hailstorm hits, the window for leads is 48-72 hours. Your agency needs to have storm campaigns ready to deploy immediately with geo-targeted ads, updated landing pages, and adjusted budgets. Roofers who move fast after storms capture the majority of insurance restoration work. This isn't optional in storm-prone markets. It's the difference between a $50K month and a $500K month.
Before/After Project Galleries
Homeowners can't evaluate roofing quality the way they can judge a kitchen remodel. Before/after galleries with detailed project descriptions, materials used, and timelines give prospects confidence. Your website needs a systematized way to showcase completed work. Bonus points if your agency optimizes these images for Google Image search.
Review Generation and Management
Roofing is a trust-intensive purchase. Homeowners spend $8,000-$15,000 with someone they found online. Reviews close that trust gap. Your agency should set up automated review requests that go out the day the job finishes. Roofers with 100+ Google reviews at 4.5+ stars consistently outperform competitors in local search results.
Local Service Area Targeting
You don't need leads from 50 miles away. You need leads from the neighborhoods where your crews already work. Good roofing marketing targets specific zip codes, cities, and service areas. This means geo-targeted Google Ads campaigns, city-specific landing pages, and local SEO for every service area you cover.
Insurance Restoration Keywords
If you do insurance work, your agency needs to target keywords like “storm damage roof repair,” “insurance roof claim,” and “hail damage roofer.” These leads convert differently than retail reroof prospects. The sales cycle is longer but the job values are higher. Most generalist agencies miss this entire keyword cluster.
Seasonal Budget Management
Roofing demand fluctuates. Spring and fall are peak seasons in most markets. Winter slows down unless you're doing emergency repairs. Your ad budget should follow the demand curve, not stay flat year-round. An experienced roofing agency adjusts bids, budgets, and messaging as seasons shift rather than spending the same amount in January as they do in July.
ROI Expectations for Roofing Marketing
Before you hire any agency, understand what realistic returns look like for roofing marketing. These numbers come from running campaigns across roofing markets, not from a sales pitch.
| Metric | Low End | Average | Top Performers |
|---|---|---|---|
| Cost Per Click (Google Ads) | $10 | $20-$35 | $50+ (competitive metros) |
| Cost Per Lead | $50 | $75-$150 | $200+ (high-competition) |
| Lead-to-Customer Close Rate | 15% | 20-30% | 35-40% |
| Cost Per Customer Acquired | $500 | $300-$500 | $150-$250 |
| Average Job Revenue | $5,000 | $8,000-$12,000 | $15,000-$20,000 |
| ROAS (Return on Ad Spend) | 3:1 | 5:1 - 10:1 | 15:1 - 25:1 |
Figures based on residential roofing in mid-size US markets. Results vary by location, competition, and sales process.
What These Numbers Mean in Practice
Here's a real scenario. You spend $3,000/month on Google Ads plus $1,500/month on agency management. That's $4,500/month total. At $100 per lead, that $3,000 in ad spend generates 30 leads. Close 25% and that's 7-8 new roofing jobs. At $10,000 average job value, that's $70,000-$80,000 in revenue from $4,500 in marketing spend.
That's roughly a 15:1 return. Not every month will hit that number. Some months you'll get 40 leads, some months 20. Storm season changes everything. But over a 6-month period, any competent roofing agency should deliver 5:1 ROAS or better. If they can't after 90 days of optimization, something is wrong with the targeting, the landing pages, or your sales process.
The SEO Long Game
Google Ads delivers leads in week one. SEO for roofing takes 3-6 months to build momentum. But once you rank for “roofing contractor [your city]” and “roof replacement near me,” those clicks are free. A roofer ranking #1 organically for their primary market can generate 20-40 leads per month without spending a dollar on ads. That's the end game. Use ads to fund the business while SEO compounds in the background.
Red Flags When Hiring a Roofing Marketing Agency
We've seen roofers lose tens of thousands to agencies that talk a big game. Watch for these warning signs before you sign anything.
They guarantee a specific number of leads per month
No agency controls how many homeowners search for a roofer in your area. Guaranteed lead volume means they are padding with low-quality contacts, recycled leads, or counting website visits as leads. Ask them how they define a lead. If the answer is vague, walk away.
They own your website, ad accounts, or content
This is the biggest trap in roofing marketing. Some agencies build your site on their platform so you cannot take it with you. Others run Google Ads under their own account. When you leave, you start from zero. Demand ownership of everything from day one. It is your business and your money building these assets.
They require a 12-month contract before showing results
A 3-month trial is reasonable. Google Ads campaigns need 30-60 days to optimize. SEO takes longer. But if an agency needs 12 months before any accountability, they know their results will not justify the price. Good agencies earn renewals. They do not need contracts to keep you.
They cannot show roofing-specific case studies
Marketing a roofing company is different from marketing a plumber or an HVAC shop. Storm damage campaigns, insurance restoration keywords, seasonal budget shifts: these are roofing-specific skills. If the best they can offer is home services case studies, they are learning on your dime.
They report on impressions and clicks but not leads and revenue
Your crew does not get paid in impressions. The only numbers that matter are cost per lead, cost per customer acquired, and return on ad spend. Any agency leading with traffic numbers instead of lead numbers is hiding something. Ask for a sample monthly report before you sign.
They serve your direct competitors in your market
If an agency runs Google Ads for three roofers in the same city, they are bidding against themselves with your money. Ask directly: how many roofing clients do you have in my service area? Good agencies limit market overlap. Great ones offer exclusivity.
Frequently Asked Questions
How much should a roofing company spend on marketing?
Plan for 5-10% of annual revenue. A roofing company doing $1M in revenue should allocate $50,000-$100,000 per year across agency fees and ad spend. That typically breaks down to $1,500-$3,000/month for agency management plus $2,000-$5,000/month in Google Ads spend. Start on the lower end and scale up as you see returns.
What is the average cost per lead for roofing?
Roofing leads cost $50-$200 depending on your market and lead source. Google Ads leads average $75-$150. Local Services Ads run $50-$100. SEO-generated leads, once rankings are established, cost $30-$80 per lead. Storm damage leads spike during severe weather events and can exceed $200 in competitive markets.
Do roofing companies need a specialized marketing agency?
Yes. Roofing marketing requires expertise in storm chasing campaigns, seasonal budget management, insurance restoration keywords, before/after gallery optimization, and local service area targeting. A generalist agency spends your first three months learning what roofing-specific agencies already know. That learning curve costs you $5,000-$15,000 in wasted spend.
What marketing channels work best for roofers?
In order of ROI: Google Ads targeting high-intent keywords like “roof replacement” and “roofing contractor near me.” Google Local Services Ads for the Google Guaranteed badge. Local SEO and Google Business Profile optimization for map pack visibility. Review generation as the trust layer underneath everything. Social media is a distant fifth, useful for brand building but rarely for direct roofing lead generation.
How long does SEO take for roofing companies?
Local map pack improvements typically show within 2-4 months. Organic rankings for competitive keywords like “roofing contractor [city]” take 4-8 months. Full SEO maturity where you rank for dozens of roofing keywords takes 8-12 months. Run Google Ads for immediate leads while SEO builds. Most successful roofers never stop running both.
Is Facebook advertising worth it for roofers?
Facebook can supplement your marketing but it's not where I'd put the first dollar. It works for retargeting website visitors, showcasing before/after project galleries, and running seasonal promotions. But homeowners don't scroll Facebook when they need a roof. They search Google. Put your budget on search first, then layer in Facebook for awareness once the lead pipeline is flowing.
What should I look for in a roofing marketing agency?
Roofing-specific case studies with real numbers. Transparent pricing without hidden fees. Month-to-month contracts or short trial periods. Full ownership of your website and ad accounts. Call tracking and lead attribution so you know exactly what's working. And ask how many roofing clients they have in your market. An agency running ads for three roofers in the same city is bidding against itself with your money. Read our full agency evaluation guide for the complete checklist.
What is a good ROAS for roofing Google Ads?
Target 5:1 to 10:1 return on ad spend as a baseline. That means every dollar in Google Ads generates $5-$10 in revenue. With average roofing jobs at $8,000-$15,000 and leads costing $75-$150, closing 20-30% of leads should get you there. Top-performing campaigns hit 15:1 to 25:1 ROAS. Anything below 3:1 consistently after 90 days of optimization needs a strategy overhaul.
How do roofing companies get more Google reviews?
Systematize it. Send a text with a direct Google review link the same day the job finishes while the homeowner is still impressed by your crew's work. Follow up with an email 24 hours later. Respond to every review, positive and negative, within a day. Train your crew to mention reviews at the final walkthrough. Roofers with 100+ reviews at 4.5+ stars rank higher in Google Maps and close a higher percentage of estimates because the trust gap is already closed.
Should roofers use Angi or HomeAdvisor for leads?
They can fill gaps but should not be your primary lead source. Roofing leads on Angi cost $50-$100 each and are shared with 3-5 competitors, dropping your close rate to 10-15%. Your own Google Ads campaigns produce exclusive leads at similar cost with 25-40% close rates. Use lead services to supplement slow months while investing in marketing you own. See our full lead gen company comparison for more details.
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Written by
Zio Advertising Team
Digital Marketing Experts
We're a team of Google Ads specialists, SEO strategists, and web developers who've spent years helping businesses grow online. We don't just run campaigns—we obsess over results, test relentlessly, and treat your budget like it's our own.
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Last updated: April 2026.