A Kelowna Google Ads Agency That Turns Clicks Into Customers

In North America, Google Ads management fees usually run $500 to $5,000 per month, charged one of three ways: a flat retainer, a percentage of ad spend (typically 10-20%), or performance-based. That fee is separate from the ad spend that goes to Google, which keeps that money for the clicks themselves. We scope the program on a quick intro call and right-size it to your market, month to month with no long-term contracts, so you are never locked into a price that stops matching what you actually need. Management covers account build or audit, keyword and negative-keyword research, ad copy, conversion tracking setup, ongoing bid management, and monthly reporting. What it should not include: a percentage-of-spend fee stacked on top of a retainer, or a flat rate so low that there is not enough management time to run the account properly, $300 a month is a common example. Ask exactly how the fee is calculated before you sign anything.

For most small businesses, yes, once your ad spend is high enough to justify the management fee. The break-even is usually around $2,000-$3,000 per month in spend. Below that, the fee eats too much of the budget and running a simple campaign yourself may make more sense until you grow into it. Above that threshold, a well-run account typically lowers cost per lead by 20-50% through better keyword targeting, tighter negative keywords, and real conversion tracking, which more than covers the fee several times over. There is also a time cost most owners underweight: Google Ads is not set-and-forget, it needs weekly attention to stay profitable, and that is often the real reason a business hands it off rather than the money alone. The honest test we use with our own prospects: if an agency cannot save or earn you more than they charge, they are not worth hiring, and we will tell you straight if your budget is not there yet.

A Google Ads agency plans, builds, and manages your pay-per-click campaigns so your ad budget produces leads instead of wasted clicks. In practice that means keyword research to find the searches your customers actually type, account and campaign structure so budget flows to what converts, writing and testing ad copy, building or optimizing landing pages, setting up conversion tracking so you know what a lead actually costs, managing bids and budgets week to week, adding negative keywords to cut spend on searches that never turn into customers, and reporting on cost per lead rather than clicks or impressions. A good agency ties every one of those decisions back to a single number: how much you pay to acquire a customer. That is different from what a lot of agencies actually deliver, which is a set-it-and-check-in-once-a-month account that quietly bleeds budget on broad match and irrelevant searches. The work only matters if someone is watching the account every week, not just at renewal time.

Start with a budget you can run for at least 90 days without flinching, because the first few weeks are about gathering conversion data, not turning a profit. For most local small businesses, $1,500 to $3,000 per month in ad spend is enough to test whether the channel works and start seeing which keywords, ads, and landing pages actually produce leads. The right number depends on your cost per click, which varies enormously by industry (some searches cost $2 a click, others $50 or more), and on how many leads you need each month to hit your revenue goals. A contractor chasing five jobs a month needs a different budget than a law firm chasing one high-value case. We model this with you before launch, using real keyword-volume and cost-per-click data for your market, so there are no surprises once the campaign goes live and the invoices start arriving. Guessing at a number and hoping it works is how most self-managed accounts waste their first few months.

No. We do not lock you into 12-month agreements, month to month is how we have run every account since day one. We earn your business every month with transparent reporting and measurable results tied to cost per lead, not clicks or impressions you cannot spend. If we are not delivering, you can leave, no cancellation fee, no exit interview, no penalty clause buried in a contract you signed six months ago and forgot about. Long lock-in contracts protect the agency, not you: they let a management team coast once the account is signed, because the client cannot walk away even if results slip. We think that incentive is backwards, so we do not use them. The tradeoff is that we have to keep earning it, which means you get straight answers when something is not working instead of a status report dressed up to look better than it is. If your account is not moving, we will say so before you have to ask.

It depends on how fast you need leads. Google Ads turns on immediate visibility the day your campaign goes live, so it is the right first move when you need the phone to ring now and cannot wait months for organic traffic to build. SEO is slower, usually 3-6 months before you see meaningful movement, but it compounds and gets cheaper per lead over time as rankings hold and you stop paying per click for the same traffic. The play we run with most clients: start with Google Ads for immediate leads while SEO builds the foundation in the background, then shift budget toward organic as it takes over and your blended cost per lead drops. Running both together also gives you a data advantage, the keywords converting on paid search tell you which SEO pages to prioritize first. Businesses with tight cash flow sometimes need to pick one, in that case we look at how urgently you need leads before recommending which channel to fund.

No. We are based in Kelowna, BC and know the local market well (search behaviour, seasonality, who the real competitors are), but we run Google Ads for clients across Canada and the United States. Local businesses get an agency that understands BC search patterns and can geo-target a service area down to the neighbourhood; national and niche businesses get the same rigor applied to industry-specific PPC strategy, whether that is a tighter negative-keyword list for a crowded market or a landing page built around a longer sales cycle. Our work spans home services, hospitality, legal, dental, real estate, and industrial, and the process does not change by location: account audit, keyword and negative research, conversion tracking, ad copy, and bid management run the same whether the client is five minutes from our office or three time zones away. Video calls and screen-shares cover what an in-person meeting used to, so distance has not been a real barrier for any client we have taken on.