Social Media Lead Generation

Facebook Ads Agency

We run Facebook and Instagram ad campaigns that generate real leads for local businesses. Retargeting, lookalike audiences, and lead form ads designed to drive phone calls, form fills, and booked appointments — not likes and followers.

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Meta

What We Deliver

Facebook Ads Lead Generation Services

Retargeting Campaigns

Re-engage website visitors who browsed your services but didn't convert. Stay top-of-mind until they're ready to call.

Lookalike Audiences

Find new customers who match the profile of your best existing ones. Meta's algorithm identifies high-intent prospects in your service area.

Lead Form Campaigns

Capture leads directly inside Facebook and Instagram — no landing page required. Pre-filled forms make it easy for prospects to request a quote or book an appointment.

Creative Strategy

Thumb-stopping ad creative that grabs attention in a crowded feed. We test images, video, and carousel formats to find what converts for your business.

Audience Research

Precise targeting by location, interests, demographics, and behavior. We build custom audiences that put your ads in front of the right people in your service area.

Performance Tracking

Detailed reporting tied to real leads — phone calls, form submissions, and booked jobs. No vanity metrics, just the numbers that grow your business.

Proven Results

Facebook Ads Results for Local Businesses

Dental Practice Facebook Ads

A family dental practice needed to fill hygiene appointments and attract new patients in a competitive metro area. We launched retargeting and lookalike campaigns targeting local families.

Result

32 new patient appointments in 60 days, $18 cost per lead

Home Services Retargeting Campaign

A roofing and siding company was losing website visitors who never requested a quote. We built retargeting funnels across Facebook and Instagram to re-engage those prospects.

Result

4.2x ROAS on retargeting campaigns, 67% reduction in cost per lead

Common Questions

Facebook Ads Management FAQs

How much does Facebook Ads management cost?+

Our Facebook Ads management starts at $1,500/month, which includes campaign strategy, ad creative, audience building, optimization, and monthly reporting. Final pricing depends on your ad spend budget and campaign complexity.

How long does it take to see results from Facebook Ads?+

You'll start seeing impressions and clicks within the first few days. Meaningful lead data and optimization typically takes 2-4 weeks. For fully dialed-in campaigns with strong cost-per-lead numbers, expect 60-90 days of testing and refinement.

What's the minimum ad spend for Facebook Ads?+

We recommend $1,000-$2,000/month in ad spend for local service businesses. This gives Meta's algorithm enough data to optimize delivery and find your best audience. Smaller budgets can work for hyper-local targeting in smaller markets.

Do Facebook Ads work for local service businesses?+

Yes — Facebook Ads are one of the most effective channels for local businesses, especially retargeting and lead form campaigns. Dentists, roofers, HVAC companies, and contractors see strong results because you can target by exact location and reach people who already visited your website.

What's the difference between Google Ads and Facebook Ads?+

Google Ads captures existing demand — people actively searching for your service. Facebook Ads creates demand by putting your business in front of people who match your ideal customer profile but aren't searching yet. Most local businesses get the best results running both together.

Can you run ads on Instagram too?+

Yes. Facebook and Instagram ads are managed through the same Meta Ads Manager platform. We run campaigns across both networks and optimize placement based on where your audience engages most. Instagram is especially effective for visual industries like dental, home renovation, and real estate.

Related Services

Ready to grow?

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Schedule a free consultation and discover how we can help your business succeed.

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Or email us at sep@zioadvertising.com