Facebook & Instagram Ads · Kelowna, BC
A Facebook Ads Agency Built for Small Business ROI
We run Facebook and Instagram campaigns that generate real leads for small businesses — not likes and followers. Flat, transparent pricing of $1,500/month plus your ad spend. Local to Kelowna and the Okanagan, trusted by clients across Canada and the U.S.
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$1,500/mo
Flat Transparent Fee
100/100
Lighthouse Site Speed
Meta + IG
Facebook & Instagram
ROAS-Focused
Leads, Not Vanity Metrics
Quick Answer
A Facebook ads agency builds, runs, and optimizes paid campaigns on Facebook and Instagram so the right people see your offer and become leads. The work spans audience research, ad creative, funnel and offer strategy, pixel and conversion tracking, testing, scaling, and reporting — all measured against one outcome: return on ad spend. Zio is a Kelowna, BC agency that does this for small businesses locally and across North America, at a flat $1,500/month plus your ad spend.
Most small businesses do not have a product problem. They have a demand problem.
You do great work and your customers come back. But there is a ceiling on how many people stumble across you on their own. Facebook and Instagram put your offer in front of the right buyers before they go looking — which is exactly where new demand comes from. The catch is that most agencies bury their pricing, charge a cut of your ad spend, and report on likes instead of leads.
This page lays out exactly how a Facebook ads agency works, what it costs, and why our flat, published pricing is different. No "contact us for a quote." If you would rather talk it through, book a free strategy call and we will tell you honestly whether the numbers work for your business.
What a Facebook Ads Agency Actually Does
"Running Facebook ads" sounds like one task. It is really several disciplines working together — and skipping any one of them is how budgets get wasted. Here is what we handle and why each piece matters for turning ad spend into leads.
Audience Research & Targeting
We build custom audiences from your customer data, lookalike audiences that match your best buyers, and interest and behaviour targeting scoped to your service area. Reaching the wrong people is the fastest way to burn a budget, so this comes first.
Ad Creative
Thumb-stopping images, short video, and carousel ads written to grab attention in a crowded feed and drive an action. Creative is the single biggest lever on Facebook performance — we test formats and angles to find what converts for you.
Funnel & Offer Strategy
A cold audience needs a different message than someone who already visited your site. We map the offer to each stage — awareness, consideration, conversion — and build a landing page or lead form that turns the click into a lead.
Pixel & Conversion Tracking
We install the Meta Pixel and Conversions API correctly so the algorithm optimizes toward actual leads, not clicks. Most underperforming accounts we audit have broken or missing tracking — without it, you are flying blind and so is Meta.
Testing
Structured testing of audiences, creative, placements, and offers so decisions are based on data, not guesses. We kill what is not working fast and put budget behind what is.
Scaling
Once a campaign is profitable, we scale spend carefully so cost per lead holds steady instead of spiking. Scaling too fast resets the algorithm's learning — we do it in controlled increments.
Reporting & Attribution
Monthly reporting tied to leads, cost per lead, and return on ad spend — not impressions and reach. The management fee and ad spend are always itemized separately so you know exactly where every dollar went.
Every campaign is built as a funnel: the right message to the right audience at the right stage.
How We Run Your Campaigns
We do not sell cookie-cutter packages. Every engagement starts with understanding your offer, your margins, and the customer you want more of. Here is the process.
Step 1: Account Audit + Offer Review
We review your existing ad account (if you have one), your offer, and your numbers — average customer value, target cost per lead, and where leads actually come from today. You get a clear read on whether Facebook is the right channel before we spend a dollar.
Step 2: Audience Research
We build custom, lookalike, and interest-based audiences scoped to your service area and ideal customer. No spray-and-pray targeting — every audience has a reason to exist.
Step 3: Pixel + Conversion Tracking Setup
We install and verify the Meta Pixel and Conversions API so the algorithm optimizes toward leads, and so your reporting reflects reality. This is where most DIY accounts quietly fail.
Step 4: Creative + Funnel Build
We produce ad creative and the landing page or lead form behind it, mapped to each funnel stage. Cold, warm, and retargeting audiences each get the right message.
Step 5: Launch + Testing
We launch with structured tests across audiences and creative, watch the data daily, and cut losers fast. The first few weeks are about finding the winning combinations.
Step 6: Scale + Monthly Reporting
Once cost per lead is dialed in, we scale spend in controlled steps. Every month you get a report tied to leads, cost per lead, and ROAS — with the management fee and ad spend itemized separately.
What Facebook Ads Management Costs (And What You Pay For)
This is the part most agencies hide. There are two costs in any Facebook ads engagement, and you should never see them lumped together: the management fee (what you pay the agency to run the campaigns) and the ad spend (what goes straight to Meta to buy reach). Here is the honest range, and where we fit.
| Cost Component | Typical Range | What It Covers | Goes To |
|---|---|---|---|
| Management Fee (Retainer) | $1,000-$5,000/mo | Strategy, creative, audiences, tracking, testing, reporting | The agency |
| Management Fee (% of Spend) | 10-20% of ad spend | Same work — but the fee climbs as you scale | The agency |
| Ad Spend (Budget) | $1,000-$3,000/mo | Buys reach and impressions; feeds the algorithm data | Meta (Facebook/IG) |
Retainer vs. Percentage of Spend
The percentage model has a built-in conflict of interest: the more you spend, the more the agency makes — even when the work is identical. Spend $2,000 or spend $10,000, the campaign structure barely changes, but at 15% your fee jumps from $300 to $1,500. A flat retainer removes that incentive entirely. When a campaign is winning, the extra budget goes into ads, not our invoice.
Our Approach: Flat $1,500/Month + Ad Spend, Published
We charge a flat $1,500/month for management, full stop. That covers strategy, ad creative, audience building, pixel and conversion tracking, testing, scaling, and monthly reporting. Your ad spend is separate and goes straight to Meta — you control the budget and we recommend $1,000-$3,000/month for most small businesses. We publish this number because you should not have to sit through a sales call to learn what something costs, and because transparent pricing is exactly what the listicles and "contact us" brands refuse to give you.
Facebook Ads Pricing Red Flags
- Management fee blended into ad spend: If you cannot see the two numbers separately, you cannot tell what you are actually paying the agency.
- "Contact us for pricing": Hidden pricing is a negotiation tactic, not a service feature. A confident agency publishes its fee.
- Percentage of spend with no cap: Your fee balloons every time you scale, even though the work does not.
- Guaranteed results: No honest agency guarantees a specific ROAS. The platform, your offer, and your market all move the number.
Platforms We Cover
"Facebook ads" really means the entire Meta advertising network. One campaign can reach across four placements, and we optimize delivery toward wherever your audience actually converts cheapest.
Feed, Stories, Reels, and Marketplace placements. The broadest reach and the deepest targeting data — still the workhorse for most local and small-business campaigns.
Feed, Stories, Reels, and Explore. Especially strong for visual industries — med spas, dental, real estate, home renovation — where the work sells itself in a photo or short video.
Messenger
Click-to-Messenger ads and sponsored messages that open a direct conversation. A low-friction way for prospects to ask a question or request a quote without filling out a form.
Audience Network
Meta's extended placement across third-party apps and sites. Used selectively to squeeze cheaper impressions out of retargeting and broad-reach campaigns.
Facebook Ads vs. Google Ads: Which Do You Need?
The honest answer: most small businesses benefit from both, but they do different jobs. Here is how they compare so you can decide where to start.
| Factor | Facebook & Instagram | Google Ads (PPC) |
|---|---|---|
| Buyer Intent | Creates demand (interrupts) | Captures demand (searching) |
| Best For | Awareness, retargeting, visual offers | High-intent, ready-to-buy searches |
| Cost Per Click | Usually lower | Higher in competitive niches |
| Creative Weight | Creative makes or breaks it | Keywords matter more than creative |
Our usual play: run Google Ads to capture the people already searching, and run Facebook and Instagram to build awareness and retarget everyone who did not convert the first time. We move budget to whichever delivers the lower cost per lead in your market.
Want a Free Facebook Ads Strategy Call?
We will review your offer, your numbers, and your market, and tell you honestly whether Facebook ads make sense — and what to expect at a $1,500/month flat fee plus ad spend. No obligation, no hidden pricing.
Book Your Free CallHow We Are Different From Other Facebook Ads Agencies
There are thousands of agencies that "do Facebook ads." Most hide their pricing, take a cut of your spend, and report on reach. Here is what makes Zio different.
Transparent, Published Pricing
$1,500/month flat, in writing on this page. No "contact us for a quote," no blending the fee into your ad spend. You always know exactly what goes to us and what goes to Meta.
No Long-Term Contracts
We earn your business every month with transparent reporting and measurable results. If we are not delivering, you can leave. Lock-ins protect the agency, not you.
Direct Owner Involvement
You will not be handed to a junior account manager. Sep Gaspari (founder) is involved in strategy and execution for every client. When you call, you talk to the person doing the work.
ROAS, Not Vanity Metrics
We report on leads, cost per lead, and return on ad spend — not likes, reach, and impressions. The number that matters is what each lead costs you.
Monthly reporting ties every dollar to leads and ROAS — with management fee and ad spend itemized separately.
Facebook Ads Agency FAQs
How much does a Facebook ads agency cost?▼
Most Facebook ads agencies charge $1,000 to $5,000 per month in management fees, plus your ad spend on top. Zio charges a flat $1,500/month for management — campaign strategy, creative, audience building, pixel and conversion tracking, testing, and reporting — and your ad budget goes straight to Meta. We publish that number because you should not have to sit through a sales call to learn what something costs. The management fee and the ad spend are always separated and itemized, so you know exactly where every dollar goes.
What is a typical Facebook ads management fee?▼
Agencies price management one of two ways: a flat monthly retainer (commonly $1,000-$5,000) or a percentage of ad spend (usually 10-20%). The percentage model penalizes you for scaling — spend more, pay the agency more, even if the work is identical. We use a flat $1,500/month retainer. Your fee does not climb just because your budget does, which means when a campaign is winning, the extra money goes into ads, not our invoice.
Is a Facebook ads agency worth it for small business?▼
For most local and small businesses, yes — if the math works. Facebook and Instagram reach buyers before they are searching, which fills the top of your funnel that Google Ads cannot. The honest caveat: at a flat $1,500/month management fee, you want enough ad budget and customer lifetime value for the leads to pay for both the spend and the management. We tell you in a free strategy call whether the numbers make sense for your business before you commit a dollar.
How much should I budget for Facebook ads?▼
For most local and small businesses we recommend $1,000-$3,000 per month in ad spend, on top of management. That gives Meta's algorithm enough conversion data to optimize delivery and find your best audience — under roughly $1,000/month the algorithm rarely gets the volume it needs to learn. Smaller budgets can work for tightly targeted, hyper-local campaigns in less competitive markets. We right-size the budget to your market and goals instead of pushing you toward a number that benefits us.
Facebook ads or Google ads?▼
Most businesses we work with run both. Google Ads captures existing demand — people actively searching for what you sell. Facebook and Instagram ads create demand by putting you in front of people who match your ideal customer but are not searching yet. If you only have budget for one, start with Google Ads when there is clear search demand for your service, and start with Facebook when you need to build awareness or have a strong retargeting opportunity. We run both and shift budget to whichever delivers the lower cost per lead.
Do you require a contract?▼
No long-term contract. We earn your business every month with transparent reporting and measurable results. If we are not delivering, you can leave. Long lock-in contracts protect the agency, not you — a confident agency does not need them.
Do you only work with local businesses?▼
No. We are based in Kelowna, BC and know the local Okanagan market well, but we run Facebook and Instagram campaigns for clients across Canada and the United States. Local businesses get an agency that understands how people here actually buy; national and niche businesses get the same flat-fee, ROAS-focused approach applied to their market.
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Written by
Sep Gaspari
Founder & Digital Marketing Strategist, Zio Advertising | Kelowna, BC
15+ years in digital marketing, Google Ads, and SEO. I've helped businesses across 12+ industries generate qualified leads and grow revenue through data-driven strategies. I don't just run campaigns—I obsess over results, test relentlessly, and treat your budget like it's my own.
Connect on LinkedIn→Last updated: May 2026. Zio Advertising is a digital marketing & SEO agency based in Kelowna, BC, serving small businesses across North America.
