A Kelowna Facebook Ads Agency Built for Small Business ROI

Most Facebook ads agencies charge $1,000 to $5,000 per month in management fees, plus your ad spend on top of that. We scope the program on a quick intro call and right-size it to your market, running month to month with no long-term contracts. Management covers campaign strategy, creative, audience building, pixel and conversion tracking, testing, and reporting, while your ad budget goes straight to Meta. The two numbers are always separated and itemized, so you know exactly where every dollar lands. Here is what that depends on in practice: a single-location service business with one offer needs less strategy work than a multi-location brand testing five audiences and three funnels at once, so the fee should track the complexity of what you are actually running, not a flat industry number. The one caveat worth stating plainly: if your ad budget is too thin to gather conversion data, no management fee, however fair, will fix that.

Agencies price management one of two ways: a flat monthly retainer, commonly $1,000 to $5,000, or a percentage of ad spend, usually 10 to 20 percent. The percentage model quietly penalizes you for scaling. Spend more, pay the agency more, even when the work behind the campaign is identical to what it was at half the budget. Run the math and it gets uncomfortable fast: at 15 percent, a jump from $3,000 to $10,000 in monthly spend turns a $450 fee into a $1,500 fee for the same audience research, creative rotation, and reporting cadence. We use a flat monthly retainer scoped on a quick intro call instead. Your fee does not climb just because your budget does, which means that when a campaign starts winning, the extra money goes into ads and toward reaching more of your buyers, not into our invoice.

For most local and small businesses, yes, if the math works. Facebook and Instagram reach buyers before they are actively searching, which fills the top of your funnel in a way Google Ads cannot, since Google only shows up once someone already knows what to type. The honest caveat: with a flat monthly management fee, you need enough ad budget and a high enough customer lifetime value for the leads to cover both the spend and the management, or the program is fighting an uphill battle from day one. A business with a high average order value or strong repeat-purchase rate can absorb a slower cost-per-lead while the algorithm learns; a business selling a single low-ticket item usually cannot unless repeat purchases carry the math over time. We tell you honestly, in a free strategy call, whether your numbers support it before you commit a dollar, and we will say so if they do not.

For most local and small businesses we recommend $1,000 to $3,000 per month in ad spend, on top of management. That range gives Meta's algorithm enough conversion data to optimize delivery and actually find your best audience, instead of guessing. Under roughly $1,000 a month, the algorithm rarely sees enough volume to learn who converts, so campaigns often stall in a permanent testing phase and cost per lead stays noisy. Smaller budgets can still work for tightly targeted, hyper-local campaigns in less competitive markets, for example a single-location service business competing in a small town rather than a metro area. The number also depends on your average customer value: a business with a $3,000 job can justify a higher spend than one selling a $50 product. We right-size the budget to your market and goals on the intro call instead of pushing you toward a number that happens to benefit us.

Most businesses we work with run both, because they solve different problems. Google Ads captures existing demand: people who are actively searching for what you sell, right now, with their wallet already half open. Facebook and Instagram ads create demand by putting your offer in front of people who match your ideal customer but are not searching for you yet, which is where a lot of small businesses leave growth on the table. If you only have budget for one channel, start with Google Ads when there is clear, consistent search volume for your service; start with Facebook when you need to build awareness in a newer market or you have a strong retargeting opportunity, like an audience of past website visitors who never converted. We run both for most clients and shift budget toward whichever channel delivers the lower cost per lead that month, rather than sticking with a plan just because it is the one we started with.

No long-term contract, ever. We earn your business every month with transparent reporting and measurable results, and if we are not delivering, you can leave; there is no penalty and no renegotiation required. Long lock-in contracts protect the agency's cash flow, not your results; they exist so a client stays even after performance drops, which removes the pressure that keeps an agency sharp. A confident agency does not need one. In practice this means every month has to earn the next one: we show you leads, cost per lead, and return on ad spend in plain numbers, not a vanity dashboard full of reach and impressions, and you decide from there whether the program keeps running. The tradeoff is that we cannot lock in a client with a weak account and coast; the only way this works for us long term is if the campaigns actually perform, which is exactly the incentive we want to be under.

No. We are based in Kelowna, BC and know the local Okanagan market well, from seasonal tourism swings to which neighborhoods actually convert for service businesses, but we run Facebook and Instagram campaigns for clients across Canada and the United States. Local businesses get an agency that understands how people here actually buy, what makes a Kelowna homeowner trust a contractor, or what a med spa client in the Okanagan expects before booking. National and niche businesses get the exact same flat-fee, ROAS-focused approach applied to their market instead, with audience research built around their actual customer data rather than a generic template. Being based here does not narrow who we take on; it just means every client, local or not, gets the same direct-owner-involvement standard, because the process for finding your best-converting audience and creative does not really change based on your time zone.