Exit Marketing Audit
Know Exactly What a Buyer Would Flag (Before They Do)
A 60-90 minute video call with Sep Gaspari, plus a written report showing how your marketing infrastructure helps or hurts your sale price.
Eight-point marketing due diligence review. Specific dollar estimates tied to every finding. Prioritized action plan included.
What you get
Eight areas buyers evaluate during due diligence.
We audit each one, score your current state, estimate the valuation impact, and tell you exactly what to fix and in what order.
Digital Asset Ownership Audit
Full inventory of who owns what across your marketing stack. Website, domains, analytics, ad accounts, social profiles, CRM. We flag anything controlled by a vendor or undocumented, and score your transfer risk.
Traffic Source Analysis
Google Analytics and Search Console deep dive. We map your channel mix, identify dependency risks (like 80% of leads from one source), and chart your organic traffic trend direction over the last 12 months.
Email List Valuation
Subscriber count, open rates, click rates, list hygiene, and segmentation quality. We estimate the dollar value of your list (buyers often value engaged subscribers at $1-5 each) and assess how cleanly it transfers.
Marketing SOP Assessment
What is documented vs. what lives in the owner's head. We catalog every marketing process, score documentation completeness, and identify the gaps that would concern a buyer during due diligence.
Owner Dependency Score
Which marketing activities require you personally? We list every function where you are the bottleneck, score the dependency level, and estimate the timeline to decouple each one.
Online Reputation Snapshot
Google review count and rating, branded search results, social media presence strength, and third-party mentions. We assess what a buyer sees when they search your business name.
Estimated Valuation Impact
"Based on this audit, fixing these gaps could add an estimated $X-$Y to your sale price." We connect every finding back to dollars so you can prioritize based on ROI, not guesswork.
Recommended Action Plan
Prioritized list of fixes with timeline estimates. What to tackle first, what can wait, and what requires outside help. Each recommendation includes estimated cost, time to implement, and expected valuation lift.
Every finding ties back to dollars.
We do not hand you a generic checklist. Each item in your report includes an estimated valuation impact, implementation cost, and timeline. You will know exactly where to spend your time and money for the biggest return at exit.
How it works
Three steps. One week. A clear picture of where you stand.
Book and Pay ($350)
Choose a time that works for you. After payment, you receive a short prep questionnaire covering your marketing tools, access credentials, basic business metrics, and exit timeline. Takes about 15 minutes.
Stripe checkout. Calendar link sent immediately after payment.
Complete the Prep Questionnaire
Fill out the questionnaire and grant view-only access to your analytics, Search Console, and email platform. The more data we can review beforehand, the more specific your audit will be during the call.
Sent via email within 1 hour of booking. Due 48 hours before your call.
60-90 Minute Audit Call + Written Report
Live video call with Sep Gaspari walking through all eight audit areas. We share screens, pull up real data, and discuss findings in real time. Within 48 hours, you receive your written PDF report and a recorded Loom walkthrough.
Google Meet. Recorded for your reference.
80%
of businesses never sell
Most fail due diligence or get offers too low to accept. Marketing gaps are a top reason.
25-40%
valuation discount
Buyers apply this discount when marketing is owner-dependent or poorly documented.
$10T
in assets transferring
The largest wealth transfer in history is happening now. Prepared sellers win.
Is this right for you?
This audit is built for a specific kind of business owner.
This is for you if...
- +You are planning to sell your business in the next 1-3 years and want to know what to fix before listing
- +You took the free Exit Marketing Score and want a deeper, personalized analysis of your results
- +You are a business broker preparing a listing and want a marketing-specific due diligence report to share with buyers
- +Your business does $500K-$2M in annual revenue and you suspect your marketing infrastructure is not where it needs to be
- +You want specific dollar estimates, not vague advice about “improving your online presence”
This is NOT for you if...
- -You are not planning to sell and just want general marketing help (see our regular services)
- -You want someone to build your marketing from scratch (this is an audit, not a buildout)
- -Your business is pre-revenue or doing under $500K annually
- -You want a financial valuation (we audit marketing infrastructure, not financials; talk to a CEPA or CPA for that)
A buyer will audit your marketing whether you are ready or not.
The question is whether you find the problems first and fix them on your terms, or a buyer finds them and discounts your asking price.
Get Your Audit Report — $350Why this exists
Nobody else does this.
Financial advisors and CPAs handle the numbers. Business brokers handle the deal. Marketing agencies handle campaigns. But nobody looks at your marketing through the lens of “what will a buyer think when they see this?”
Financial Advisors
Focus on P&L, tax structure, and deal terms. They do not evaluate marketing infrastructure or digital asset transferability.
Marketing Agencies
Focus on more traffic and more leads. They do not speak valuation language or think about what a buyer needs during due diligence.
This Audit
Sits at the intersection. We translate your marketing infrastructure into buyer language and tell you exactly what it is worth and what to fix.
Who runs the audit
Sep Gaspari, Founder of Zio Advertising
Sep has built marketing infrastructure for service businesses across 13 industries. He has seen firsthand how undocumented processes, vendor-locked accounts, and owner-dependent lead generation kill deals or slash asking prices.
This audit exists because too many business owners spend years building something valuable and then lose 25-40% of their sale price because nobody told them their marketing was a liability, not an asset.
Every audit is conducted personally by Sep. No juniors. No outsourcing. You get the founder on the call, reviewing your data, and writing your report.
What we typically find
Common gaps that cost owners $100K+ at exit.
These are real patterns from real audits. Most owners do not realize these are problems until a buyer brings them up during due diligence.
Website owned by the marketing agency, not the business
Impact: Buyer flags this as a transfer risk. Can delay or kill deals.
Fix: Transfer ownership to a business-controlled account.
Google Ads account under a personal email, not a business domain
Impact: Historical performance data could be lost in the transfer.
Fix: Migrate to a business-owned Google account with proper admin access.
70% of leads come from the owner's personal network
Impact: Buyer sees revenue leaving when you leave. 25-40% discount applied.
Fix: Build inbound systems (SEO, paid, email) that run without you.
Email list exists but no one has emailed it in 8 months
Impact: List value near zero. An engaged 5K list is worth $5K-$25K.
Fix: Re-engagement campaign + consistent send schedule.
Zero marketing SOPs documented
Impact: Buyer has to rebuild processes from scratch. Training cost = discount.
Fix: Document top 5 marketing workflows with step-by-step instructions.
These are just five examples. The full audit covers eight areas with findings specific to your business.
Investment
$350. One session. Full report.
Included:
- ✓60-90 minute live audit call with Sep
- ✓Eight-point marketing due diligence review
- ✓Digital asset ownership inventory
- ✓Traffic source and dependency analysis
- ✓Email list valuation
- ✓Owner dependency scoring
- ✓Estimated valuation impact ($X-$Y range)
- ✓Prioritized action plan with timelines
- ✓Written PDF report (within 48 hours)
- ✓Recorded Loom walkthrough of findings
The math:
If the audit helps you add $50K to your sale price, that is a 142x return on $350.
Most owners we work with have marketing gaps that represent $50K-$200K in lost valuation. Fixing even one major gap typically covers the audit cost hundreds of times over.
Want help implementing fixes?
Many audit clients move into an Exit Marketing Buildout engagement after reviewing their report. The audit is not a prerequisite, but it ensures we build the right things in the right order.
Stripe checkout. Calendar link sent immediately.
Where this fits
Start free. Go deeper when you are ready.
Free
Exit Marketing Score
15-question self-assessment. Get your score and see where you stand in 5 minutes.
$17
Exit Marketing Toolkit
DIY templates, checklists, and frameworks to start fixing gaps on your own.
$350 — You are here
Exit Marketing Audit
Personalized 60-90 min audit call + written report with dollar estimates and action plan.
Custom scope
Exit Marketing Buildout
We implement the fixes from your audit. SOPs, ownership transfers, inbound systems, documentation. Done for you.
FAQ
Common questions about the audit.
Is this only for businesses that are actively selling?+
What if I am 3-5 years from selling?+
What industries do you work with?+
Do you sign an NDA?+
What do I need to prepare before the call?+
How is the report delivered?+
What happens if I want help fixing what you find?+
Can my broker join the call?+
Results
What audit clients are saying.
Audit testimonials coming soon. Be among the first.
Related reading
Learn more about exit-ready marketing.
Pillar Guide
What Is My Business Worth?
The factors that determine valuation, including the marketing ones most owners overlook.
Deep Dive
Digital Assets in a Business Sale
Which digital assets carry real dollar value and how to prepare them for transfer.
Strategy
Owner-Independent Marketing
How to build marketing systems that run without you and why buyers pay more for them.
Find out what your marketing is actually worth to a buyer.
One call. One report. Specific dollar estimates tied to every finding. Fix what matters before you list.
