Facebook Ads for Home Services
Facebook Ads for Home Services
Facebook and Instagram campaigns that generate leads for HVAC, plumbing, electrical, and home renovation companies. Before/after project photos, seasonal promotions, and hyper-local targeting that fills your schedule.
Key Metrics
Average CPL
$15-$35
Cost per lead from Facebook campaigns
Click-Through Rate
2-4%
Typical CTR for home services ads
Conversion Rate
10-20%
Landing page conversion performance
Our Facebook Ads Strategy for Home Services
- •Before/after project photo ads — showcase your best work with carousel and slideshow formats
- •Seasonal campaigns for HVAC tune-ups, gutter cleaning, roof inspections, and weatherproofing
- •Emergency service targeting — reach homeowners right after storms, freezes, or heat waves
- •Service area geo-targeting by ZIP code, city, and radius around your shop
- •Retargeting past website visitors who browsed services but never requested a quote
Recommended Budget
$1,000-$3,000/mo in ad spend for most home services companies. Scale up during peak seasons (spring/summer for exterior, fall/winter for HVAC and interior).
One booked job from a Facebook lead typically covers your entire monthly ad spend. We optimize for jobs booked, not clicks.
Results We Deliver
HVAC company running seasonal tune-up campaigns generated 47 booked appointments in 30 days at $22 per lead — a 6x return on ad spend.
Your results may vary based on service type, competition, budget, and market size.
Expected ROI
400-800% — average job value of $500-$5,000 makes every lead profitable
Home services businesses see strong ROI because job values far exceed lead costs, especially for larger projects like roof replacements and full HVAC installs.
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Ready to Launch Facebook Ads for Your Home Services Business?
Let's build a Facebook Ads campaign that keeps your crews booked and your phone ringing.
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