Facebook Ads for Legal Services
Facebook Ads for Legal Services
Targeted Facebook and Instagram ad campaigns that put your law firm in front of people who need legal help right now. Lead form ads, retargeting, and lookalike audiences built specifically for legal practices.
Key Metrics
Average CPL
$45-$75
Cost per lead from Facebook campaigns
Click-Through Rate
1.2-2.5%
Typical CTR for legal Facebook ads
Conversion Rate
8-15%
Landing page conversion performance
Our Facebook Ads Strategy for Legal Services
- •Lead form ads for free consultation requests — prospects submit without leaving Facebook
- •Retargeting website visitors who viewed practice area pages but didn't contact you
- •Lookalike audiences built from your best past clients and converted leads
- •Case type targeting — family law, personal injury, criminal defense, immigration
- •Geo-targeting within your jurisdiction and service area
Recommended Budget
$1,500-$5,000/mo in ad spend for most legal practices. Higher-value practice areas like personal injury and medical malpractice justify larger budgets due to case values.
Budget depends on practice area competition, geographic market size, and average case value. We help you find the sweet spot.
Results We Deliver
Family law firm generated 28 consultation requests in 45 days from Facebook lead form ads at $52 per lead — outperforming their Google Ads CPL by 40%.
Your results may vary based on practice area, competition, budget, and geographic market.
Expected ROI
500-1,200% — one signed case can cover months of ad spend
Legal services have high case values, making Facebook Ads especially profitable when targeting the right practice areas.
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Ready to Launch Facebook Ads for Your Law Firm?
Let's build a Facebook Ads campaign that fills your consultation calendar with qualified leads.
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