Facebook Ads for Real Estate
Facebook Ads for Real Estate
Generate buyer and seller leads with Facebook and Instagram campaigns built for realtors and brokerages. Property listing ads, open house promotion, and neighborhood farming that builds your pipeline month over month.
Key Metrics
Average CPL
$8-$20
Cost per lead from Facebook campaigns
Click-Through Rate
2-5%
Typical CTR for real estate ads
Conversion Rate
5-12%
Landing page conversion performance
Our Facebook Ads Strategy for Real Estate
- •Property listing ads — showcase new listings with carousel photos, virtual tour links, and price details
- •Open house promotion — drive foot traffic with event ads targeting buyers in your market area
- •Buyer/seller targeting — separate campaigns for people looking to buy vs. homeowners considering selling
- •Neighborhood farming — become the go-to agent in specific communities with consistent brand awareness ads
- •Home valuation lead magnets — "What's your home worth?" lead form ads that capture seller leads
Recommended Budget
$1,000-$5,000/mo in ad spend for individual agents and teams. Brokerages running campaigns across multiple agents or markets should budget $5,000-$15,000/mo.
One closed transaction ($8,000-$25,000+ commission) from a Facebook lead pays for an entire year of ad spend. We focus on leads that convert to closings.
Results We Deliver
Real estate agent running neighborhood farming campaigns generated 85 buyer leads in 90 days at $12 per lead, closing 4 transactions worth $1.2M in combined sales volume.
Your results may vary based on market conditions, price point, competition, and budget.
Expected ROI
1,000-3,000% — commission on one closing can exceed $10,000+
Real estate has the highest ROI potential of any industry on Facebook because commission values are so high relative to lead costs. Consistency is key — nurture leads over 3-6 months.
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Ready to Launch Facebook Ads for Your Real Estate Business?
Let's build a Facebook Ads campaign that generates a consistent flow of buyer and seller leads in your market.
Schedule a Consultation →