Facebook Ads for Roofing Companies
Facebook Ads for Roofing Companies
Generate roofing leads with Facebook and Instagram campaigns that showcase your best work. Storm damage response ads, before/after project photos, and neighborhood targeting that keeps your crews busy year-round.
Key Metrics
Average CPL
$20-$45
Cost per lead from Facebook campaigns
Click-Through Rate
1.5-3%
Typical CTR for roofing ads
Conversion Rate
8-15%
Landing page conversion performance
Our Facebook Ads Strategy for Roofing Companies
- •Storm damage response ads — launch campaigns immediately after hail, wind, or severe weather events in your area
- •Before/after project showcases — carousel ads featuring your best roof replacements and repairs
- •Seasonal roofing campaigns — spring inspections, fall maintenance, and winter damage prevention
- •Neighborhood targeting — reach homeowners in specific subdivisions, ZIP codes, and housing developments
- •Free inspection offers — lead form ads that lower the barrier to entry for homeowners on the fence
Recommended Budget
$1,000-$4,000/mo in ad spend for most roofing companies. Scale up aggressively during storm seasons and after major weather events when demand spikes.
A single roof replacement ($8,000-$15,000+) from one Facebook lead pays for your entire annual ad budget. We focus on quality leads that close.
Results We Deliver
Roofing company launched storm response Facebook ads after a hailstorm and generated 38 inspection requests in 2 weeks at $28 per lead, closing 12 full roof replacements.
Your results may vary based on weather patterns, competition, budget, and market size.
Expected ROI
500-1,500% — one closed job covers months of ad spend
Roofing has some of the highest job values in home services. Even at a 20-30% close rate on Facebook leads, the ROI is outstanding.
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Ready to Launch Facebook Ads for Your Roofing Company?
Let's build a Facebook Ads campaign that generates a steady stream of roofing leads in your service area.
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