Facebook Ads for Roofing Companies
Facebook Ads for Roofing Companies
Generate roofing leads with Facebook and Instagram campaigns that showcase your best work. Storm damage response ads, before/after project photos, and neighborhood targeting that keeps your crews busy year-round.
Key Metrics
Average CPL
$20-$45
Cost per lead from Facebook campaigns
Click-Through Rate
1.5-3%
Typical CTR for roofing ads
Conversion Rate
8-15%
Landing page conversion performance
Our Facebook Ads Strategy for Roofing Companies
- •Storm damage response ads — launch campaigns immediately after hail, wind, or severe weather events in your area
- •Before/after project showcases — carousel ads featuring your best roof replacements and repairs
- •Seasonal roofing campaigns — spring inspections, fall maintenance, and winter damage prevention
- •Neighborhood targeting — reach homeowners in specific subdivisions, ZIP codes, and housing developments
- •Free inspection offers — lead form ads that lower the barrier to entry for homeowners on the fence
Recommended Budget
$1,000-$4,000/mo in ad spend for most roofing companies. Scale up aggressively during storm seasons and after major weather events when demand spikes.
A single roof replacement ($8,000-$15,000+) from one Facebook lead pays for your entire annual ad budget. We focus on quality leads that close.
Results We Deliver
Roofing company launched storm response Facebook ads after a hailstorm and generated 38 inspection requests in 2 weeks at $28 per lead, closing 12 full roof replacements.
Your results may vary based on weather patterns, competition, budget, and market size.
Expected ROI
500-1,500% — one closed job covers months of ad spend
Roofing has some of the highest job values in home services. Even at a 20-30% close rate on Facebook leads, the ROI is outstanding.
Related Services
Explore More
More Services for Roofing Companies
Related Guides
Ready to Launch Facebook Ads for Your Roofing Company?
Let's build a Facebook Ads campaign that generates a steady stream of roofing leads in your service area.
Schedule a Consultation →